Our summer catalog is filled with fun, fantastic styles for days of warmth and sunshine! In fact, light really became the overall theme for the catalog shoot, with the brightness of the sun contrasted against a dramatic play of shadows, both in the studio and outdoors. Often, shadows are something a photographer fights, using reflectors and choosing settings with minimal light variations. Not this time, however, and I think the look is amazing!

In fact, one of my favorite studio shots is aptly titled “Soleil Style.” Here, our photographer intensified the light in order to simulate the sun, evidenced by Leanne using her hand to shield her eyes.

As part of the focus on summer sunshine, we also used a different approach for the models’ makeup, creating a naturally bare, dewy look with light illuminating cheekbones and foreheads to mimic the healthy glow after an hour or two spent sunbathing. We think the look definitely says “summer”!

Because photography for our summer catalog took place in February, we needed an outdoor location that would provide us with sunny, mild weather and would be just a quick flight away. So naturally, Las Vegas was the obvious choice! Instead of focusing on the typical Las Vegas fare, our theme here was two girlfriends out for lunch and then doing some shopping in an outdoor plaza. Again, in these shots, sunlight and shadows played a dramatic role.

By the way, you’ll notice that in both the on-location and indoor shots Leanne is joined by a lovely new model named Polina. We loved her long, sun kissed blonde hair. It is the quintessential summer look.

Our newest catalog really has so much to offer, including our popular DownEast denim styled for summer, the unveiling of our fabulous special occasion dresses – all under $60! – and more of our great swimwear. So many retailers are sold out of their swim lines by the time summer rolls around, but we wanted to be sure that our flattering and affordable, mix-and-match swim pieces are available during the months you need them!

One of my favorite trends this season is to pair swimwear with other fashion items and accessories. Summer is such a fun, busy time and we wanted to show versatile looks that could go straight from the pool or beach to other activities. We love the “cardi as a coverup” look here. Add some cropped jeans or a lightweight knit skirt and you’re on your way to almost anywhere!

I hope you’re enjoying the start of a fabulous “spring into summer” season wherever you are!

All the best,

Candy