Introducing DownEast Basics Special Occasion!

After the huge success of our formal dresses in the 2009 Holiday line we decided it only made sense to try our own line of special occasion dresses. We constantly have brides tracking down bridesmaid dresses from our DownEast Basics line, too! I am thrilled to offer high quality, timeless options for all of your special occasion needs! Wait-did I also mention that ALL the dresses are under $60?

My favorite dress in the new line is the Soiree Dress. It is so stunning and fun to wear. The flowy charmeuse and slight train in back move with you across the dance floor. The crossover mock wrap top offers a flattering neckline while the long skirt lengthens and slims your legs. The dress also features a long tie-sash belt that can be worn a few different ways. Tied on the side, wrapped twice to accentuate and flatter your waistline, or tied in back. Not only does this dress look and fit amazingly, but it is also SO comfortable! I wore this dress on a five-hour formal date with my husband and not once did I feel the urge to change! So-get your own Soiree Dress for your next Soiree. I promise it will not disappoint!

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Soiree Dress (L) and Formal Flowers Dress (R)

Another great new style featured in the line is the Black Tie Dress. This style features a sweetheart neckline and beautiful appliqué flowers on the waist. I love that this dress looks like you spent a fortune, but you don’t have to! It comes in classic black and a beautiful ivory. Soft neutral hues for formal gowns are trending up all over the red carpets this year. Be sure to check out our accessories page for some fun pearl and rhinestone jewelry to complete your look. Many styles can go from denim to formal wear, no problem. 

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Gala Dress (L) and Black Tie Dress (R)

The Gala Dress is our classy go to piece. The simple but elegant crossover neckline and tall waist make this dress flattering on most body types and easy to wear. The Gala dress comes in Navy and Orchid, which are perfect options for summer weddings and formal events. This dress validates less is more and will be a favorite addition to your formalwear wardrobe.

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Gala Dress (L) and Formal Flowers Dress (R)

Don’t forget about our signature Formal Flowers and Perfect Form dresses. They are back in amazing new colors for the spring/summer line. Also, they are now lined! The Coral Rose Formal Flowers dress is one gorgeous shade that will bring warmth and a sun-kissed glow to your skin! All of these dresses make me want to get dressed up to the nines! What are you waiting for???? Become the belle of the ball in DownEast Basics special occasion! Happy graduation ceremonies, summer weddings, formal nights on cruise ships, special nights out, and black tie and gala affairs!

As I always say-

“Don’t forget the pearls!”

Andrea

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8 Comments so far
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I know your store is very popular with LDS women because your clothes tend to have sleeves and fall to the knee, both of which most LDS women look for in their clothing. These formals have great potential to attract LDS shoppers for the same reasons (they’re knee-length and they have sleeves), but in all but one (possibly two) cases, the neck line is low enough to eliminate LDS women, whom I’m guessing compose one your largest niche markets, from buying them. You might consider adding an inch or two of neckline to your next design line in order to retain that market.

Heidi, the pretty cami is perfect for wearing under Downeast’s more formal dresses. They are a silky material and give the dress a more finished look. I love the way they feel too. :)

I agree with Heidi. I like the dresses, but I’m not going to wear an undershirt with a formal dress.

You have the best dresses, these are gorgeous!

Hi, I just saw some of the dresses in your New Arrivals section and I really like them.

I was once a stupid kid who thought it’d be cool to get a tattoo on my upper arm, and now I’m embarrassed to bare it. This makes dress shopping difficult, as most are sleeveless or backless or both.

Finally! Some cute sleeved dresses that don’t make me look like I pulled them out of grandma’s closet!

Thanks DE Basics!

formal flower dress= must have
xoxoxo

I love all of your dresses. My husband and I have a long list of weddings to attend this summer and it is hard to find dresses that are comfortable, cute and inexpensive and I don’t like wearing the same one too many times. I have yet to try one of your products but I am impressed with the website and plan to look more at your selection.

I love your clothes! The shirt I have from the site is one of my favorites!! I just started a blog… come check it out! withourbest.com



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