Our new February catalog is fun and flirtatious, and all about romance! It’s our first-ever catalog created for a specific month, and also the first to offer a 28-day style guide with amazing ensembles for each and every day! From lunch out with the girls to a romantic Valentine’s weekend getaway, we’ve put together the perfect outfit, just for you. I promise, you’ll want to hold on to this catalog.

The outdoor photography for the catalog took place at a stunning, bungalow-style complex on the California coast, complete with colorful stucco buildings that mirror the watercolor-inspired prints in our latest line. The setting definitely had the warm, Mediterranean vibe of Southern France!

The February catalog gave us another opportunity to work with Yulia, one of our favorite models from our most recent holiday shoot. Yulia is our February catalog’s cover girl and is featured in photos throughout. She is currently in photography for other leading fashion retailers, such as the Gap. Joining Yulia in the outdoor shots is Sarah, a blonde-haired beauty who is a fresh face for DownEast. You might recognize Sarah from the most current issue of Lucky magazine.

We’re proud of the studio photography for the catalog, as well, which creatively played off the 28-day style guide with a “calendar theme” backdrop. As you can see, the bright, beautiful clothes really “popped” against the white background.

Our studio shots also feature the return of Leanne, who in many ways is considered the “face” of DownEast. Leanne wasn’t able to model for our holiday shoot due to a boating injury, but she is fully recuperated now and we are so happy to have her back!

The February catalog has so many beautifully paired styles that give a hint of spring being just around the corner. And last but not least, it also provides a sneak peek of our 2010 Swim Line that is making its debut in March. I’m really looking forward to warmer weather and the season’s new, fun fashions!

All the best!

Candy